UCSB Athletics
With sunny beaches and an average temperature of 70°s, UCSB is a hot spot for incoming students. However, when it comes to athletics, the crowds are often hard to rally together. Through promotional giveaways, engaging collateral, and thoughtful branding, the marketing team worked to increase student engagement throughout the UCSB Athletic Program.
Role: Design and Brand Intern
Awards: UCSB Athletics 2014 Intern of the Year
Responsibilities: Supported Director of Marketing/Branding to improve game attendance, enhance game-day fan experience, and generate revenue for all sports programs. Designed marketing assets, promotional materials, print and social media ads, stadium and locker room decor, and more.
