Hi, I’m Hayley
I’m a Product Designer and Illustrator based in Chicago.
My Design Principles
Design for growth.
Design is an iterative process constantly learning, changing, and evolving. You wouldn’t plant a garden without room for it to grow, and you shouldn’t build a feature that way either.
Design for people.
Needs, wants, what they ate for breakfast - there is nothing more powerful than learning from your users. Whether its a quick FaceTime or a Formal Interview, there is no project scope too small to get out and talk to some real people.
Design for fun.
In a world where there’s an app for everything, functionality is no longer a differentiator - its an expectation. People don’t fall in love with efficiency, they fall in love with brands, stories and feelings. From a bouncing icon to a clever error message, never underestimate the power of making someone smile.
Who I’ve worked with.
